A VIRAL video has amassed over 300,000 views in one week for its 60-second illustration of beauty, spanning 100 years, in Kenya.
The looks in the clip, created by WatchCut, start in the 1910s, which brought us close-cropped hair and African pride, while the 1920s were all about the cornrows, and once the Eighties rolled around, the hair shifted to straight and heightened styles.
Fashion across the decades is heavily influenced by Kenya’s diverse ethnic background with over 70 distinct ethnic groups in existence, providing a melting pot of culture and religion.
As WatchCut's behind-the-scenes Pinterest board explains, the Nineties-beauty moment was influenced by the musicians and artists of the time — a clear Western spin seeping in.
By 2000, fashion trends had ushered in glitter eyeshadow, glossy lips, and thin eyebrows — taking after Kenyan musician Amani.
Fast-forward to 2010, and the looks have done a full centennial circle, taking us back to the short, natural hair from the early 20th century. The inspiration is, as one might expect, the beloved Lupita Nyong'o.
"Most known for her Academy Award–winning role in 12 Years a Slave, Lupita Nyong’o’s international admiration as a dark-skinned, natural-haired actress has broken international beauty ideals in fashion and film industries," the summary explains.
"Lupita has consistently used her spotlight to shed light on issues of representation in the film and fashion industry as well as on many human rights issues. Even more, her rise to fame is indicative of the emergence of Kenya’s young, creative talents."
The popular one-minute videos give viewers a mash up of trends all worked on a single model. Past countries that have been explored include North and South Korea, Russia, Mexico, Iran and Ireland.