CRINGE: Samuel L Jackson blasts KTLA anchor Sam Rubin after he mistakes him for fellow actor Laurence Fishburne
A US REPORTER was slammed by Hollywood actor Samuel L Jackson after he mistook the Snakes on a Plane star for fellow actor Laurence Fishburne live on air.
KTLA anchor, Sam Rubin asked Jackson, who was appearing on the show from Atlanta to discuss his new movie RoboCop, about his recent Super Bowl commercial.
But Jackson didn't do a Super Bowl spot this year - Laurence Fishburne did.
Jackson looks confused and responds, "what Super Bowl commercial?"
His question is followed by an awkward silence as an embarrassed Rubin talks to someone off screen, probably at a producer, in a desperate plea for help.
A livid Jackson responds, "We may all be black and famous, but we don't all look alike"
As Rubin continues to backpedal, Jackson asks, baffled: "You're the entertainment reporter?"
"You're the entertainment reporter for this station and you don't know the difference between me and Laurence Fishburne?"
Rubin, who boasts on the KTLA website of being the entertainment reporter for the No. 1 morning show in Hollywood, scrambles, desperately trying to apologise for his offensive blunder, but Jackson won't let him.
"You're as crazy as the people on Twitter," Jackson continues.
Laughing off the blunder, Jackson quips, "there must be a very short line for your job."
Rubin joined the KTLA Morning News in 1991, according to the station's network. The station have yet to comment on today's show.
THROWN INTO THE MIX: Laurence Fishburne