Custom Search 1

Viola Davis praises Rihanna's Fenty Beauty line

FAN: Viola Davis

FENTY BEAUTY seems to be all the rage these days, and Rihanna's beauty brand can add another celebrity fan to their list.

Seeking to Refinery29, Viola Davis described her love for the inclusive brand, which boats 40 foundation shades, highlighters, lip glosses and more.

“The thing about Fenty, which I own, is that I can get a base makeup that is exactly my skin tone." Much like many other women of color, Davis mentioned hat before Fenty Beauty, she would mix several different foundations to get her perfect match.

Thanks to Rih’s “Beauty Innovator Award”-winning foundation, that’s a thing of the past. “It makes you think then, Ok no one is thinking of me. It’s something that I struggled with a lot,” she continued.

“I don’t feel like I have to get something five shades lighter, or mix two shades together in order to get my shade, and it feels like my natural skin. It’s full coverage, and I’m honored by the fact that I’m recognised in this beauty line. I thank Rihanna for that.”

Fenty Beauty has so far raked in an incredible $72 million in earned media value during its first month, with plans to expand the brand even further.

Read every story in our hardcopy newspaper for free by downloading the app.

Annual subscription for The Voice newspaper print edition.

Read more stories like this in our weekly printed newspaper. To purchase an annual subscription and get 50% off, complete the form below and enter the code 'ONLINE2017' - offer ends 30 November.

* indicates required
() - (###) ###-####
Facebook Comments