Custom Search 1

Sainsbury's shows you 'how to dress like a slave'

OFFENDING MANNEQUIN: Sainsbury's shows customers 'how to dress like a slave'

SUPERMARKET GIANT Sainsbury’s has come under fire after a local store showed shoppers how to dress like a slave.

The branch embellished its DVD and Blu-ray display for Steve McQueen’s Oscar-Winning drama 12 Years A Slave with a mannequin dressed in a similar outfit to that of the main character Solomon Northup.

Perched alongside the DVDs, the dummy was draped in a loose-fitting, holey grey jumper and black cropped trousers.

Completing slave-inspired look of desperation, the mannequin had a twig in its front pocket.

The ragged clothes did not appear to be on sale; however there was a tag around the dummy’s neck showing the price of the recently-released home movie.

A picture of the display was taken and uploaded to Twitter on Monday morning (May 19) by shopper John Sargent.

He tweeted: "If you are a slave to fashion - @SainsburysPR has it covered suggest @SainsburysPR you get on to this rather quick."

By the afternoon the picture had gone viral, leading to a swift apology by the supermarket chain.

“We can only apologise. It’s been taken down from the store. Clearly should never have gone up.”

The display has now been taken down.

Subscribe to The Voice database!

We'd like to keep in touch with you regarding our daily newsletter, Voice competitions, promotions and marketing material and to further increase our reach with The Voice readers.

If interested, please click the below button to complete the subscription form.

We will never sell your data and will keep it safe and secure.

For further details visit our privacy policy.

You have the right to withdraw at any time, by clicking 'Unsubscribe'.

Facebook Comments