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Oprah apologises for TV tweet

APOLOGY: Oprah Winfrey has issued an apology

OPRAH WINFREY has issued an apology after she was reportedly reprimanded for asking her Twitter followers to watch her new talk show using a particular TV box.

The media mogul, who has over one million fans on her social networking page, tweeted: "Every 1 who can please turn to OWN especially if u have a Nielsen box [sic]."

Nielsen, which measures TV viewership by a sample of about 25,000 households across the US, doesn't allow American networks to appeal to viewers or influence their viewing habits in any way.

"It is Nielsen's policy to note attempts to single out panel members to either change their viewing habits or otherwise influence or affect their reporting," Nielsen spokesman, Matt Anchin said.

Following the outcry on the microblogging site, the 58-year-old sent a series of defiant tweets, slamming those calling her 'desperate'.

"The word 'please' is used as courtesy not a beg," she wrote.

She added: "'Desperate' not ever a part of my vocab … 'unethical' a little harsh don't u think? Seemed like it made sense to me. Sorry if u're offended [sic]."

However, she was forced to issue an apology the next day following contact from Nielsen and OWN producers, the New York Times reported.

"I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference," she wrote.

OWN is said to be suffering from low ratings since its launch in January 2011.

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