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New 'Afropolitan' radio station launched in London this week

STAR-STUDDED LAUNCH: (L-R) Cynthia Appiagyei, CEO of Allied Broadcasting, X Factor's Reggie N Bollie stand either side of ABN Radio presenter Afua Adom and Voice director Paulette Simpson

A NEW ‘Afropolitan’ radio station targeting the UK’s African and Caribbean communities was launched in London this week.

ABN Radio, the newest addition to the Allied Broadcasting Network, owners of ABN TV - dubbed the ‘favourite black TV channel in the UK', pairs “seasoned broadcasting managers and eclectic new on air talents” to deliver “unrivalled entertainment, education and information that will attract audiences across a wide cultural divide.”

Station manager Daniel Dankwah said: “ABN Radio is an Afropolitan station that will set new trends and serve both existing and new markets with life changing programs.

“Even though the station is predominantly targeting the African niche in the broadcast market, its programmes come with a cosmopolitan appeal.”

He added that the talk aspect of it’s programming will focus on African politics, family life and health. Mr. Dankwah further hinted that ABN Radio would posture as home for contemporary African music with emphasis on Afrobeats and African Gospel. He also indicated that with the brand’s competitive edge, advertisers would receive value for money.

The star-studded launch was attended by X Factor favourites Reggie and Bollie, who recently launched their single New Girl, award-winning Nollywood actress Lydia Forson and Afrobeats band, The Compozers.


ALL SMILES: (L-R) ABN Radio presenter Evelyn Asante poses with X Factor's Reggie N Bollie and Afrobeats group, The Compozers

CEO of Allied Broadcasting Cynthia Appiagyei told the crowd that she was proud ABN Radio has started to replicate the success chalked by ABN TV within its first three years.

Paulette Simpson, CEO of The Voice newspaper delivered a rousing speech and lauded the partnership between the two media organisations. She stressed the need to shape the Black African narrative across all platforms and said it was important that black media work together to ensure the community’s voice is heard in the mainstream.

ABN Radio currently broadcast across the UK on Digital Radio (DAB), online and mobile. Listeners can retune their digital radio to receive broadcast signals or they can obtain a DAB adaptor from any high street store to convert DAB signals to FM.


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