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Netflix celebrates black talent in empowering advert

BLACK EXCELLENCE: (Photo credit: Netflix)

WHEN IT comes to diversity in television, Netflix are definitely one of the platforms on the forefront. From urban comedy On My Block to Marvel favourite Luke Cage, Dear White People and Queer Eye For A Straight Guy - diverse storytelling has weaved seamlessly into Netflix's content curation.

The video streaming company has further outlined its commitment to casting and hiring black talent in an ad called 'Great Day in Hollywood'.

The ad will premiere during there 2018 BET Awards which airs on Monday (June 15) and features a host of black talent including Stranger Things Caleb McLaughlin, Spike Lee, Laverne Cox, Ava DuVernay, Alfre Woodard and Lena Waithe among others.

In the clip, McLaughlin says: “This is a new day, built from the ground broken by legends — a day for our generation to see untold experiences of our blackness.

"We’re not a genre because there’s no one way to be black. We’re writing while black. Nuanced and complex; resilient and strong. This is not a moment. This is a movement. We are strong black leads. Today is a great day in Hollywood."

Esquire magazine reports that Netflix gathered 47 Netflix creatives to reimagine Art Kane's classic photo "A Great Day in Harlem," which lead the magazine in January 1958.

This show of diversity comes days after former PR Chief Jonathan Friedland was fired after employees reported that he dropped the N-word in a meeting.

Following the news, Friedland apologised and tweeted: "“I feel awful about the distress this lapse caused to people at a company I love. Leaders have to be beyond reproach in the example we set, and unfortunately I fell short of that standard when I was insensitive in speaking to my team about words that offend in comedy.”

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