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Luxe Beauty Soiree - For Brands that Love Diversity

UNITY: Luxe Beauty Soiree

THE LUXE Beauty Soiree had a huge success last Saturday, as an extraordinary group came together to learn, network and discuss the many facets of diversity in the beauty and lifestyle industries.

Beauty met diversity in London, but the event brought so much more – product demos from skin care, cosmetics and hair care were presented on not one but five models of different ethnicities.

The event tackled the issues around diversity in marketing, changing skin colour through tanning and bleaching, diversity vs freedom of expression and finally the politics or hair and head wear.

With an expanse of experience and perspectives on the panels that couldn’t be covered in a day, they want to continue the discussions in the media and online.

Co-Founder Eryca Freemantle said: “During the breaks people were approaching me with tears in the eyes telling me they were overwhelmed, they felt safe, they felt happy, they’d never experienced anything like this before in their lives because of the open and honest conversations. I knew then we had achieved something powerful.”

Co-Founder Chioma Onwutalobi commented: Finally we can talk about diversity openly in an environment that houses the decision makers at key organisations, so we move away from just speaking about these issues to seeing action in the real world.”

It wasn’t all about race and ethnicity with a heartfelt presentation given by three ambassadors from the charity Changing Faces (a charity helping people with disfigurements), and an interview with Sue Omar on how she went from a size 24 to a 12. It was a reminder that there is still a long way to go before genuine diversity can be achieved.

“I think when we really look deeply into diversity and freedom, I don’t think any of us as women are free, when it comes to this industry," said Kathi Scott, Executive director of the Nelson Mandela Children’s Fund. "I think the standards of what constitutes beauty changes constantly.”

The attendees included bloggers, influencers, industry experts and philanthropists who braved the snow to be part of something big and here’s what they had to say.

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