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Kia celebrates new Europa League deal

TRIO: Kia and UEFA officials with the Europa League trophy

KIA MOTORS has become an Official Partner of the UEFA Europa League. The three-year sponsorship agreement commences in time for the 2018/19 season, and runs through to the UEFA Europa League final in 2021.

The UEFA Europa League is the world’s largest professional club football competition, involving 48 clubs from 55 countries across Europe, and attracting a global cumulative TV audience of 1 billion across all programming. As Official Partner, Kia Motors will supply a fleet of 90 vehicles for the UEFA Europa League finals in 2019, 2020 and 2021. The fleet will be used to transport referees, officials, delegates and VIPs.

Kia will invite thousands of fans to UEFA Europa League games. 205 young football fans across Europe will be empowered to carry out the role of Official Match Ball Carrier and share the excitement of the UEFA Europa League throughout the season by entering a competition. Kia will draw on its global network of digital marketing channels to extend the Europa League experience beyond the European region to bring the action closer to football fans around the world.

“We are excited to become an Official Partner of the UEFA Europa League for the next three seasons, continuing our long-established link with the most popular sport, not just in Europe but around the world,” said Yong-Won Cho, senior vice president and chief marketing officer at Kia Motors Corporation.

“The UEFA Europa League presents us with the perfect platform from which to engage more closely with fans all over the globe, and enhancing Kia’s visibility.”

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