MONEY MAN: Jay Z 'is still a black man' making money off white people (PA)
AMERICAN RAP royalty Jay Z has decided to use his creativity to flip controversy into music by releasing a rap track and video about the Barneys department store race row in which he became embroiled due to marketing deals.
The New York rapper was criticised for a business agreement about merchandise with the famous Big Apple store after it was accused by two people of employing security guards who followed and searched them because they were black.
There were calls for Jay Z to end his association with Barneys, in order to send out a message against discrimination.
However, the rap icon, who is married to R&B queen Beyonce, refused to budge and stayed silent on the issue before releasing a statement about waiting for “all the facts to come out”.
And now the Brooklyn-raised native, real name Shawn Carter, surprised fans with his new hit Devil Is A Lie, which unapologetically mentions his business dealings with Barneys.
In the track, he raps: “See what I did to the stop and frisk/ Brooklyn on at Barneys like we own the b**ch/ Give the money to the hood now we all win/Got that Barneys floor lookin’ like a VIM [New York designer].
“Gettin’ white money but I’m still black.”
The luxury store is facing a lawsuit from two claimants, who say they were racially profiled and harassed.