SORRY RAP: J Cole (PA)
RAPPER J Cole has apologised for causing offence with lyrics about autism on a Drake track he features on.
In a blog post on the weekend the American rapper acknowledged he went too far in a recent verse he provided on Drake’s Jodeci Freestyle song, where he compares his rivals to being "autistic" and "retards".
He said sorry, despite previously stating he does not agree with the pressure some rappers are faced with to apologise when they step over the line.
He said: “To anyone suffering from autism, either mildly or severely, I am sorry.
“To the parents who are fighting through the frustrations that must come with raising a child with severe autism, finding strength and patience that they never knew they had; to the college student with Asperger’s Syndrome; to all those overcoming autism.
“You deserve medals, not disrespect. I hope you accept my sincere apology.”
The 28-year-old rapper says he views rap similar to how he feels about comedy that at times it will ruffle some feathers. But he said he wants to learn more about autism.
Cole said that when he first heard a backlash from those who deal with autism he was embarrassed that he would be ignorant enough to say something so hurtful.
Rap music has a history of offensive lyrics being included on verses but special interest groups have put pressure on companies who partner with rapper to drop them.
Social media online networks have become a popular tool for such groups to express their dismay.
Rick Ross was dropped from Reebok earlier this year after the Miami rapper issued a verse about secretly putting a drug in a woman’s drink during a night out.
In a statement Reebok said: "Reebok holds our partners to a high standard and we expect them to live up to the values of our brand.”