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Introducing… The Feevah

CONTAGIOUS MUSIC: The Feevah

HE GOES by the moniker The Feevah and he hopes to be contagious – well, his music at least.

Hailing from Barbados, the all-singing, all-rapping artist recently released his single Get Ya Swagga On and he hopes his blend of electronic hip-hop will find favour in the UK and beyond.

Here, the 27-yer-old tells Davina Hamilton about the influence of soca in his music and comparisons to Black Eyed Peas frontman Will.i.am

What was the inspiration for Get Ya Swagga On?
It came whilst I was on holiday in the Caribbean. I noticed that everyone was into the healthy lifestyle and maintaining their youthfulness. Whenever I was exposed to the locals, I found that when I guessed their ages, I would be 5-10 years off. Everyone celebrated their life and had their own unique swagger. That’s was the birth of the Get Ya Swagga On concept.

Tell about your journey into music
I started out singing from young and in my teenage years, I decided to convert the singing to a ‘cooler’ genre, so I began rapping. In my late teens as I became more popular on the circuit, I started artist development/management, to help promote other talented acts. Now, with the exposure to electronic music coupled with my hip-hop and singing background, I have developed a style of music that I am happy with, as my contribution to the industry.

Some people have described you as a Will.i.am lookalike. Do you think you look like him?
I don’t particularly see it but it’s amazing how people keep repeating the comparison. At first, I took it like, ‘I’m not trying to copy anyone!’ I felt as if it was a shadow on my creative spectrum. But Will.i.am is very talented and in more recent times, I have accepted it as a compliment, and can see the benefits in the comparison.

To what extent do your Bajan roots influence your music?
The exposure to soca music has given me the lighthearted topics and dance-ability that I have transposed into my music.

What is your proudest career achievement so far?
I have managed/branded/developed artists that, right before my eyes, I have seen blossom into brands with their own fanbases. Seeing anything through from its inception to fruition is an achievement in itself.

What are your goals for the future?
My main goal is to create and develop my music to the highest level, and to give the world musical content that they can value.

Get Ya Swagga On is available now on iTunes. For more information visit www.thefeevahonline.com

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