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Google tries to woo iPhone owners with Android watch app

SHREWD: The move will see Android smartwatches connect with Apple's iPhone

GOOGLE IS introducing an application that will connect Android smartwatches with Apple's iPhone.

The move thrusts Google on to Apple's turf in an attempt to boost the lacklustre sales of watches running on its Android Wear software.

The programme uniting the devices running on different operating systems was released today (Sept 1) in Apple's app store.

Until now, Android watches only worked with smartphones powered by Android software, just as the Apple Watch is designed to be tethered exclusively to the iPhone.

Google's new app, though, will enable the latest Android watches to link with the iPhone so people can quickly glance at their wrists for directions, fitness information, and notifications about events, emails, and Facebook updates.

The devices still won't be able to be tied together in a way that will allow the Android watches to communicate with all the other apps that a user might have installed on the iPhone.

That roadblock is likely to discourage many iPhone owners from defecting from Apple to buy an Android watch unless Google eventually finds a way to overcome the obstacle, said IDC analyst Ramon Llamas.

For now, the Android watches are most likely to appeal to iPhone owners reluctant to spend a lot of money on a device that remains more of a novelty than an essential gadget.

Google expects the prices of Android watches compatible with the iPhone to range from US$100 to US$400.

Apple, which has a long history of demanding premium prices for its products, sells most of its watches for US$350 to US$1,000, though its luxury models cost more than US$10,000.

TARGET MARKET

Android watches aren't going to be bought by "the fan boys and fan girls that have to have absolutely everything with an Apple logo on it," Llamas said. "We are talking about going after people who are open to other possibilities with what they can do with their devices."

Although Apple was a late entrant into the smartwatch market, the company quickly surged to the front of the pack after its April release.

About four million Apple Watches were sold during the three months, ended in June, to command three-fourths of the worldwide smartwatch market, based on estimates from the research firm Strategy Analytics.

The combined sales of Android watches made by various device makers during the same period totalled 600,000 units for an 11 per cent market share. Samsung watches running on Tizen software grabbed a majority of the remaining market with a 7.5 per cent share.

Google is hoping the next wave of Android Wear watches will help to shift the tide in its favour. The upcoming Android watches that will work with the iPhone include the Asus ZenWatch 2 and the Huawei Watch.

LG Electronics already makes an Android Watch, the US$300 Urbane, that's compatible with the iPhone.

Working with the new app, the Android smartwatches will be compatible with iPhones dating back to the 5, as long as their operating systems have been updated to at least iOS 8.2.

"This is a shrewd move by Google to expand its potential market," Llamas said. "There is only so much space available on each wrist."

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