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Golf in the swing for BAME communities

TEE TIME: Golf clubs are encouraging more people from diverse ethnic communities to get involved in the game
Image courtesy Leaderboard Photography

GOLF CLUBS across England are being offered new support to encourage more people from diverse ethnic communities to get involved in the game. It is the result of a two-year project in Birmingham, run by England Golf and course operator Mytime Active, to discover how to involve Black, Asian and Minority Ethnic (BAME) communities in golf.

The project successfully attracted 140 people from a range of backgrounds to take a six-week beginner course and now, with the support of Sporting Equals, a toolkit has been created to help clubs engage with local communities to grow the game.

It’s part of the England Golf strategy to create a healthy future for golf by encouraging clubs to offer what their existing and potential customers want. Chief executive Nick Pink said: “Our aim is to be customer focused. We want clubs to respond to the needs of all players and encouraging minority ethnic communities is an area with huge potential for growth in the sport.”

England Golf is committed to showing that golf is a game for all, to encouraging clubs to offer inclusive programmes which appeal to their local community, and to challenge perceptions by using diverse imagery to portray golf.

The Birmingham project centred on three courses: Hilltop Golf Course, Pype Hayes Golf Course and Hatchford Brook Golf Centre. Jason Stanton, operations director of Mytime Active said: “Over 40 per cent of Birmingham’s population is from a non-white background and Mytime Active operates seven golf courses across the city, making us ideally placed to engage with the local population.

“The three courses we chose for the project already had links with the local community and we were able to build on these to develop relationships and discover how to involve more people from BAME groups in golf.”

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