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Going against popular culture

AGAINST THE GRAIN: Guvna B is encouraging young people to go against the status quo

MOBO AWARD-winning gospel artist Guvna B continues to be a key influential figure amongst young people – and it is set to increase further following the publication of his debut book.

Unpopular Culture, released last week, has provided Guvna B with a platform to share his struggles with being counter-cultural and to use his experiences to encourage young people to be confident enough to go against the status quo.

Guvna B got the inspiration for his book while travelling.

“I saw a billboard on my way to the train station one morning and it said something like ‘Always Look Out For Number One’," he recalled. We hear slogans and phrases like this all the time, and they’re commonly accepted in society.

"It got me thinking about if there might be another way to live. To actually look out for each other and help our communities rather than being so self-centred.”

The key premise of Unpopular Culture is to exhort believers to influence culture. He adds:

“I don’t think we were born to exist in history, I think we were born to create it. The ethos is to find our God-given purpose in life, and use that to impact the culture in a positive way.

"I use my own story to share my trials and my triumphs with the hope of inspiring readers to strive for bigger and better.”

Guvna believes that if Christians follow God’s values and swim against society’s values, they will enjoy peace and satisfaction, as well as help make the world a better place.

There is no doubt that Guvna is living what he is writing – going against the grain but impacting culture at the same time.

He came to the fore in 2009 following the release of his debut gospel rap album The Narrow Road. The track, Kingdom Skank, was a hit all over the church. Since then, Guvna’s life and ministry has been on an upward trajectory.

He is the first UK Christian grime/rap artist to win two MOBOs, the first UK rapper in history to top the Official Christian and Gospel chart and in 2015, his album Secret World, was the highest selling ‘clean’ rap album in 2015. He has also worked with numerous artists, including Destiny’s Child’s Michelle Williams, Matt Redmond, Nick Brewer and Kirk Franklin.

Guvna is not one to rest on his laurels and now that his debut book is out, he is getting ready for a busy summer and the launch of a new event. He shared:

“I’m going on tour this summer across Europe and I will be playing a number of festivals.

"My album comes out later this year, too, and finally I have set up an urban music event called Allo Mate Live. Check it out.”

Unpopular Culture is published by SPCK and is out now.

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