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Fighting against food waste with Fridge Campaign

STORAGE: Fund A Fridge Campaign

AN AWARD winning social media platform is tackling the issue of food waste this year. Neighbourly, which connects charities with people and companies that want to help, has launched a national fund raising campaign that aims to help food charities across the country buy a new fridge, unlocking access to a potential 270,000 tonnes of surplus food – the equivalent to at least 360 million meals.

The ‘Fund A Fridge’ campaign follows a survey of charities across the UK which identified that up to one third of all food charities struggle to make a bigger impact due to lack of refrigerators or freezers needed to accept and store chilled items. Fund a Fridge calls for communities to unite in the fight against food waste and take action by donating to the local causes at the front line of tackling food poverty.

The campaign has set a target of raising £30,000 from individuals and businesses across the UK and Ireland. Money raised through the campaign will give up to 100 food charities access to funds for buying a new fridge/freezer or to be connected with a local team offering a refurbished one.

Speaking on the campaign, Steve Haines from Neighbourly said: “Neighbourly is already working with major UK retailers, so far redistributing over 545 tonnes of surplus - the equivalent of 770,000 meals. But If the UK is to reach its goal of reducing food waste, we all need to play our part by investing in the charities that help redistribute surplus food.”

Research conducted by WRAP* has shown us that 47,000 tonnes of food surplus - the equivalent of 90 million meals a year - is being redistributed to feed people, but there remains an additional 270kt more food surplus that could also be suitable for redistribution, which would greatly benefit those charities that feed people in need.

Fresh food and chilled items are considered essential in providing people with a balanced and nutritious diet. However, adequate storage for keeping fresh food donations safe is critical if food charities are to accept such items.

Individuals are now being urged to give what they can by donating through the payment feature on the Neighbourly platform, which allows people to find and donate to a charity local to them by visiting neighbourly.com/fundafridge

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