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Fashion queen Deleisha leaves judges in awe

ALL SMILES: Deniqua with her designer mother Deleisha

A YOUNG Jamaican-born mother has capped a bumper week which culminated in her being named as the second runner-up in the best independent category at the prestigious Midlands
Fashion Awards recently, in a field of nine nominees in a competitive category.

Earlier that week, Deleisha Swaby, 25, showcased her creations at her own Catwalk Show in her adopted city of Birmingham under her womenswear brand, Kashane Swaby.

She said: “I am so grateful for the positive attention that my brand has received to date and the icing on the cake was being awarded second runner up for the Independent Fashion Designer Of The Year award.

"This year marks the fourth time that I have been nominated for an award at the Midlands Fashion Awards, so to launch my brand and receive an award in the same week, I literally screamed for joy as I ran up to collect my certificate!”

This latest award comes just three years after Deleisha started her career in fashion design and several months after giving up her staff job as a care assistant to pursue her dreams and inspire her daughter, three- year-old Deniqua Forsythe.

“My greatest motivation and inspiration has to be my daughter. I am motivated by the need to set an example for her, by showing her that she can achieve anything that she puts her
mind to.”


DESIGNS: Models at the event

Deniqua was in attendance, among an impressive and receptive turnout at the Minerva Works, close to Birmingham city centre, as her mother officially launched her label. As well as showing off her impressive range of designs through a bevy of glamorous models, the launch featured an inspirational video diary that told of her journey from a tree- climbing, carefree toddler in Jamaica, to an older child dealing with the fallout from the trauma of being transplanted to the “concrete jungle and dark gloomy skies” of England.

"It also included a young woman at 22, trying to cope with motherhood and the end of her marriage to her “Prince Charming”.

Speaking after the launch, which was ably compered by first time host Minii, Deliesha said: “I also hope to inspire young people, and single mothers just like me, who have a dream. I would like to be an example of what hard work looks like, when it pays off. I hope to be successful in what I do to spark that light in someone else, so that they can also be bold enough to step out and follow their own dreams.”

INSPIRATION

Deleisha has been designing and sewing clothes from a very young age. She began to take her craft seriously while at College in 2010 and her designs are heavily influenced by the legendary designer Alexander McQueen.


INSPIRATION: Alexander McQueen

“I am inspired by not only his superb craftsmanship, but also by his fearlessness. He did not think outside of the box, because for him there was a never a box. I would like to bring that same level of fearlessness and originality out in my own designs. More than anything I would love to achieve my childhood dream of owning a boutique stocked full of my garments.”

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