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eBay athlete Ellington stars in movie

ON THE BIG SCREEN: Ellington

AN OLYMPIC sprinter who successfully marketed himself on eBay in a bid to attain sponsorship for London 2012 is one of the subjects of a film that is released in cinemas today (November 23).

Team GB 200m runner James Ellington – along with gold medallists such as cyclist Laura Trott, 800m runner David Rudisha, swimmer Chad Le Close and boxer Katie Taylor respectively – are featured in documentary film First.

The 27-year-old Ellington from south London secured sponsorship from grooming company King of Shaves in January and went on to win at the Olympic trials in a new personal in June.

However, Ellington was eliminated in the first round at the Games and now needs to find new sponsors as he his deal with King of Shaves runs out at the end of the year.

Ellington told The Evening Standard: “Going to the Olympics was a big eye-opener in terms of coaching and training strategy.

“And being in Loughborough is going great. A few of us have moved up here and we really want to put UK sprinting back on the map, back on the world stage. But I need sponsorship again.”

He continued: “The King of Shaves helped me massively but we only agreed a one-year contract. Next year will be a blank canvas again.”

Speaking about First, he added: “It’s not like a typical sports documentary where they just show the glorious parts of the sport.

“A lot of the public who watch the Olympics know we work hard but I think to see a film where it actually shows you how we live our everyday lives as well is good. It’s not all rosy.”

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