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Does this indicate a more diverse future for football?

DIVERSE: Football is enjoyed and played by over half a million
people (image credit: The FA/Getty)

THE LONDON Football Association (LFA) is giving members of London’s black, Asian and minority ethnic (BAME) communities a unique opportunity to have their say in shaping a more diverse future for football in the capital following a transformational overhaul of its board.

As the largest of the County Football Associations, the LFA is inviting applicants from diverse backgrounds to apply for a range of new non-executive board positions to ensure that London’s football community provides greater representation of the communities it serves.

INCLUSIVE

The move, which follows The FA’s own governance initiative earlier this year, will also help the LFA develop a more inclusive and sustainable future for the sport in the city. The LFA’s corporate governance reforms comply with Sport England’s Code for Sports Governance, which was launched in May 2017 to ensure the highest levels of transparency are present in all sports.

Lisa Pearce, CEO of LFA, said:

“London is a fantastically-diverse city where football is enjoyed and played by over half a million people, whether at school, Sunday League five-a-side or at a professional level.

“We want to reflect this diversity in the members of our board so this is a fantastic opportunity for members of London’s BAME communities to make their voices heard and take the organisation forward by having representation at board level.

FUTURE

“As the first woman to hold the role of CEO at the LFA, it’s particularly poignant for me to lead London’s governing body of the game through this exciting period of change and enrich the future of grassroots football in London.

“We are also strengthening our decision-making process to ensure that our actions are fair, transparent and promote equality of opportunity for all. By helping change perceptions and turn our ambitions into action, we want to give Londoners, irrespective of age, gender identity, background, ethnicity and ability, greater involvement in how the game is run.”

Sir Simon Hughes, independent director of the LFA, said:

“Football is deeply woven into the fabric of our society and it is hugely-important for the sport to provide access and opportunities for all members of the community.

“We want to see the right people in place to help the LFA meet its objectives and deliver great experiences across the capital to help more people get into and stay playing the game.”

ATTRACTING

Alongside these new governance reforms, the LFA is investing £150,000 in attracting more girls to the sport. This includes launching the FA’s new Wildcats programme in London, targeting five to 11-year olds.

The LFA will introduce a new walking football initiative this autumn to support the physical and mental wellbeing of over 55-year olds and to grow the number of football teams to meet demand this season, the LFA has launched a new £100,000 investment programme for clubs and leagues to access grassroots funding.

The new LFA positions include three independent non-executive directors, six football/sport directors and one finance and risk director. They will act as ‘Champions of Business’ through their diverse skills, experience and backgrounds, applying their independent expertise to the LFA Board.

Applications should be sent to: gamechanger@londonfa.com by 5pm on September 10.

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