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Discontinued African American doll relaunches

FOR SALE: Kenya Doll

A POPULAR African American doll is reportedly set to hit the shelves again, after being discontinued in the 1990s.

According to The Huffington Post‘The Kenya doll’ will be available in three skin tones and will come with a bottle of Motion, a style guide and hair accessories.

Production stopped of the toy in 1996 following what has been reported as a ‘failed license change’, four years after they first launched.

Neil Devine, co-President and CEO of Kenya told the Huffington Post: “We want to use Kenya as an historical brand, to be able to springboard our message of pride within the family and community”.

The Kenya Doll was first created for girls of colour in a bid to reflect their appearance and has even been argued to be a ‘self-esteem’ building tool.

Levine also announced plans to make a doll targeted other ethnic groups over the next few years.

See below for the original Kenya Doll advert:

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