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Diddy wants to develop app to promote black-owned businesses

APP: Diddy wants to make it easier for people to support black businesses

HIP HOP mogul Diddy is in the process of developing an app to make it easier for people to support black-owned businesses.

In an interview with GQ, the iconic producer said the app wouldn’t be about discouraging people from spending their money at non black-owned commercial outlets but about uplifting the black community.

“This is not about taking away from any other community,” he said. “We'll still go to Chinatown. We'll still buy Gucci!” He laughed. “But the application will make it possible for us to have an economic community. It's about blacks gaining economic power.”

“I don't believe in passiveness,” Diddy said. “At some point there has to be some kind of fight. I feel like we've done a lot of marching. It's time to start charging.”

The idea of improving the economic power of the black community is something that Diddy has discussed with Jay-Z.

The rapper’s latest album 4:44 has been described as some as a testament to black capitalism.

On Legacy he says: “Generational wealth, that’s the key.”

Diddy isn’t the only entrepreneur with a desire to use digital means to help black businesses prosper. Mandy Bowman, founder and CEO of Official Black Wall Street, created an app to empower the black community through economics and ownership.

Bowman’s app is a directory of black businesses, making it easier for people to discover and engage with black entrepreneurs.

She started the business after realising how hard it was to find black-owned businesses, especially after many were priced out of her Brooklyn neighbourhood as a result of gentrification.

Diddy’s unnamed app is not finished and does not yet have a release date.

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