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Diddy to offer H&M child model one million dollar contract

OFFER: Diddy (Photo credit: PA Images)

DIDDY IS reportedly planning to reach out to the young black boy featured in the controversial H&M ad, who was pictured wearing a jumper with the slogan ‘Coolest monkey in the jungle.’

According to the Metro, it is rumoured that he’s planning on hiring the little kid for his own brand, Sean John - with a reported $1 million contract on the table.

Diddy also posted a picture of the boy, drawn by artist Akomics Art, which replaced the former caption with ‘Coolest King in the world’.

Diddy wrote on Instagram: "Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful."

Since the image went viral on social media, numerous people across entertainment have parted ways with the company including rapper G Eazy and singer The Weeknd.

The Canadian crooner confirmed he was no longer working with H&M after the Swedish clothing brand apologised for the racist advert. ‘Woke up this morning shocked and embarrassed by this photo,’ the singer wrote on Twitter. ‘I’m deeply offended and will not be working with @hm anymore.’

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