BUSINESSMAN: Rapper Diddy is launching a new network
RAPPER SEAN 'Diddy' Combs has announced that he will launch his own network next year.
Revolt was conceived by the Bad Boy For Life star and MTV veteran, Andy Schuon and will fall under an umbrella of Comcast, which currently houses four new minority-owned networks.
"Revolt is the first channel created entirely from the ground up in this new era of social media," said Combs, who described the channel as "immediate, like today's social networks," said Diddy on a video clip posted on YouTube.
"It's your channel to do what you want to do, how you want to do it," he said.
Former LA Lakers basketball player, Magic Johnson, will also launch his Aspire network, which will focus on positive programming aimed at black audiences, under Comcast this Summer.
"Aspire will be a network that encourages and challenges African-Americans to reach for their dreams," Johnson said.
He added: "It will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture."
Revolt, which will broadcast music videos, live performances, music news and interviews, will launch next year.