NOT JUST FOR BREAKFAST: Cereal lovers can enjoy their cereal at any time in a new café
A NEW café in east London is causing quite a stir.
Yesterday (Dec 10) the UK's first specialty cereal café opened its doors in London's Brick Lane.
The Cereal Killer Café is the brainchild of identical twins, Alan and Gary Keely, from Belfast and boasts an impressive offering of the breakfast staple.
Along with 120 varieties of cereal, the restaurant also offers 20 toppings and 30 different milk options.
"We thought 'Why isn't there anywhere that you can just go and sit down and have a bowl of cereal?" Gary Keely.
"So we went and did some research into it – would it work as a business? How would it look? Where would we get the cereal from? And everything was just ticking all the boxes for us.
"So, here we are, nearly a year and a half later."
With a great turn-out for the launch, the Cereal Killer Café has already caused a stir by charging £2.50 for a small bowl of cereal in one of London’s poorest boroughs, Tower Hamlets, where one in two children are growing up in poverty.
But when questioned by Channel 4 on the topic of poverty, the brothers chose not to respond.
BUSINESS BROTHERS: The Cereal Killer Cafe is the brainchild of identical Irish twins, Alan and Gary Keely from Belfast
The establishment is heavy on the nostalgia, with limited-edition boxes, collectibles and pieces of memorabilia from the 80s and 90s proudly displayed
“We just wanted to play on the nostalgia, so we’ve got a lot of vintage cereal boxes.
"We want people to come in and think, ‘God, do you remember this?’ And just really relive — just feel like a kid again,” said Gary.