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Cosmetic surgery ads may face ban

CONTROVERSY: Cosmetic surgery ads may face ban

INDUSTRY OFFICIALS have called for a ban on cosmetic surgery adverts in the UK, according to reports.

The British Association of Aesthetic Plastic Surgeons [BAPPS] have allegedly demanded the placement of new government measures to stop the production of 'aggressive marketing gimmicks' that target potential patients, reports the BBC.

BAAPS president, Fazel Fatah said: "We have warned against the unrealistic expectations set by reality 'makeover' shows and against crass competition prizes promising 'mummy makeovers' and body overhauls."

"In no other area of surgery would one encounter Christmas vouchers and two-for-one offers - the pendulum has swung too far, and it is time for change," she added.

"Thus we are delighted with the upcoming inquiry and put forward our realistic and achievable proposals for consideration by the government."

The news comes after the government announced that women who had been fitted with breast implants from French company Poly Implant Prostheses (PIP), which were filled with non-medical grade silicone, should attempt to get them removed or replaced.

Following the scandal talks to introduce a register for all people who receive plastic surgery is now been considered by the government, but no plans have been officially announced.

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