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Coming soon: More sport on TV

BBC AND ARD-ZDF representatives gave a glimpse into their large-scale broadcast plans for the first multi-sport European Championships at a special event to mark the one-year-to-go countdown last month.

The European Championships is a major new multi-sport event taking place every four years, supported by Europe’s free-to-air broadcasters, which brings together the European Athletics Championships as well as existing continental championships in aquatics, cycling, gymnastics,
rowing, triathlon, with a new Golf Team Championships – all unified under a common brand.

EUROPE

Speaking at the event organised by co-hosts Glasgow and Berlin on the side lines of the IAAF World Championships, European Broadcasting Union Director of Sport Stefan Kuerten confirmed that more than one billion people in Europe and across the globe will be able to enjoy all the action from the European Championships thanks to agreements with almost 40 different broadcasters.

Sports fans will be able to enjoy up to 300 hours of programming across television, radio and online, free to air in all the main markets, with an anticipated 2,700 hours of television coverage.

Ron Chakraborty from BBC Sport said:

“There is no doubt that we will be giving the 2018 European Championships the BBC ‘big event’ treatment, like we do for the Olympic Games, the FIFA World Cup and, as you have just witnessed, the IAAF World Championships.”

SCHEDULE

Achim Hammer of ZDF said:

“Together with ARD, we will be broadcasting around 120 hours of sport live over the duration of the 2018 European Championships. We are going live throughout … live in the morning, live in the afternoon and live in the evening.”

RELIABLE

Carsten Flügel of ARD said:

“We want to thank the participating European Sports Federations for helping us create a very reliable and TV-friendly time schedule because that has been vital for us. We are very happy that these different sports have come together to make a united European Championships.”

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