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Black Panther was a “cruel experiment” says Diddy

OPINION: Diddy

BLACK PANTHER has been hailed as the film that revolutionised what it meant to be black in Hollywood, after the movie came through for representation with a predominately all-black cast.

The Marvel movie was considered a cultural phenomenon for its on-screen reflection of black actors, but Diddy isn’t in agreement.

The Bad Boys For Life rapper told Variety that he felt Black Panther was a “cruel experiment”.

“We live in 2018, and it’s the first time that the film industry gave us a fair playing field on a worldwide blockbuster, and the hundreds of millions it takes to make it.”

The 48-year-old also went on to criticise powerful companies that profit and benefit off of the black community.

Diddy said: "We only get 5 per cent of the venture capital invested in things that are black-owned – black-owned businesses, black-owned ideas, black-owned IP. You can’t do anything without that money, without resources. But when we do get the resources, we over-deliver” he said.

In his interview, the media mogul went on to address collaborations between industry labels and celebrities. "When Adidas invests in Kanye and it’s done properly, you have the right results.

“When Live Nation invests in artists and puts them in arenas the same way U2 would be, you have the right results. Black Panther, Black-ish, fashion; it’s all about access. If you’re blocked out of the resources, you can’t compete. And that’s my whole thing – to be able to come and compete," he explained.

The Marvel movie, starring Chadwick Boseman and Michael B. Jordan, and directed by Ryan Coogler, has grossed more than £984 million at the box office worldwide. In spite of this, Diddy had more to say about the entertainment industry as a whole.

He took jabs at the music industry for its lack of diversity, as “there’s no black CEO of a major record company.”

He said: “For all the billions of dollars that these black executives have been able to make them, (there’s still hesitation) to put them in the top-level positions.

“It makes sense to give (executives of colour) a chance and embrace the evolution, instead of it being that we can only make it to president, senior VP."

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