APP SUCCESS: (left to right) Bae founders Jordan Kunzika, Brian Gerrard and Justin Gerrard
BAE, THE app that is revolutionizing online dating for black millennial singles in the US is set to go global.
Fast Company reports that the app has been acquired by if(we), the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming one of the world’s leading places for black singles to meet, socialize and find love.
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.
Bae, which stands for Before Anyone Else, was co-founded in 2013 by Jordan Kunzika,22, and his friends Brian Gerrard, 28, and Justin Gerrard, 30.
Kunzika turned down full-time roles at Microsoft and Google after graduating to work on the app with his co-founders.
Kunzika met his two co-founders in his junior year of university and quickly joined the team after they pitched Bae to him. He realised that “there was no place for black men and women to easily find fulfilling relationships online, so we decided to change that. Bae would allow me to disrupt tech because we are an all-black team and are solving a big problem that affects Black people across the world.”
The three friends only had a $140 marketing budget but believed they had found the answer to the online dating difficulties faced by black millennial daters.
Within a few weeks of their April 2015 launch, they reached 17,000 downloads, and have grown over ten times since.
Louis Willacy of if(we) said: "It's rare that you find a team
that fits so well with your immediate needs, so the stars were truly
aligned here. After watching Brian and Justin's success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at if(we) leveraging our scale and resources."
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