Custom Search 1

BBC Radio 1 DJ quits L'Oreal campaign following race debate

SPEAKING OUT: Clara Amfo

DJ AND BBC Radio 1 host, Clara Amfo, has announced that she is leaving L’Oréal’s “True Match” campaign in solidarity with trans DJ and model Munroe Bergdorf.

“I can confirm that I have requested to be removed from all L’Oréal campaign artwork at the same time as Munroe,” Amfo told MIC.

Last week, Bergdorf was fired from L’Oréal cosmetics—just days after she was brought on as the label’s first trans model—after posting a Facebook status in which she shared her thoughts on the persistence of white supremacy and structural racism, following the Charlottesville protests.

“Honestly I don’t have energy to talk about the racial violence of white people any more,” she allegedly wrote in a now deleted status update. “Yes ALL white people. Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of color.”

The cosmetic company stated that they decided to “end their partnership with Bergdof because the views she expressed were “at odds” with the company’s.

Bergdorf was part of a so-called diversity campaign, which also included Amfo.

Amfo first suggested that she would be ending her relationship with the brand in an Instagram post over the weekend. “If she’s not ‘worth it’ anymore, then I guess I’m not either,” she wrote.

The Voice is celebrating its 35th birthday this year. Share your Voice memories, comments and birthday wishes on social media, using the following hash tag: #Voice35Years

Read every story in our hardcopy newspaper for free by downloading the app.

Facebook Comments