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Balancing business with pleasure

WONDERWOMAN: Entrepreneur Maxine Pusey says it is a
challenge being a working mum.

RUNNING A home-based business can be hard work, something that Maxine Pusey is all too familiar with and more than happy to do.

Director of Croydon-based business, Ardyss International, Maxine oversees a broad product portfolio.

“We do a range of support garments, such as underwear that provides back support and reshaping. It is for both men and women, and there is a maternity line too.”

The company, which she has been a part of for two years, also offers nutritional food supplements, skincare and hair products for people of all ages and ethnic backgrounds.

Maxine, a Croydon resident all her life, is a mother-of-two with a three year-old boy and one year-old girl.

Raising a family in the town is made easier by the social services and support provided by the council, she says. “There are lots of facilities here and it’s good for childcare.” She is quick to add that she is lucky not to be a single mother.

The entrepreneur believes the character of Croydon has changed down the years. “It has diversified, you see a lot more cultures here now.”

Maxine is still convinced that more can be done for Croydon’s large youth population. “There should be more provisions for youth. There was a Terrestrial Army Centre, which gave them something to do, but the youth clubs are closing down. I don’t know whether that’s related to the Council’s budget cuts.”

The direction of where to take things has to change. “We have to move with the times and appeal to what kids want.”

She added that last summer’s street riots also had a negative impact on the town.

“The town centre is now a lot quieter, people associate the place with the riots and that has put off people from coming here.”

Asked what else Croydon is known for, Maxine says people who come here for the first time find the one-way system confusing. It doesn’t bother her though, she laughs: “I’ve been here long enough to get used to it.”

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