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ASOS ready to roll out rewards loyalty scheme to UK shoppers

REWARDS: UK shoppers will earn points under a new loyalty scheme

ASOS SHOPPERS will be able to earn discounts under a new points-based loyalty scheme confirmed by the online fashion retailer today (Oct 20).

UK customers will be the first to get their hands on ASOS Rewards, which includes birthday discounts, free next day deliveries and exclusive content.

The online retailer plans to roll out the scheme in the next six months.

It comes after what ASOS described as a "successful trial" with a small group of UK shoppers, The Mirror reported.

In the trial, shoppers earned five points for every pound they spent. Each point was worth 5p and shoppers with 500 points could cash them in for a £5 voucher - so in other words, spending £100 would earn you £5 off your next shop.

ASOS is also trying to make it easier for shoppers to collect and return orders. It has a click-and-collect arrangement with more than 30 Boots stores and plans to add an extra 70 next year.

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