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Alan Sugar defends racist tweet after Senegal World Cup win

PICTURED: Alan Sugar

SIR ALAN Sugar has caused controversy after posting a questionable tweet this morning (June 20), regarding the Senegal World Cup team.

The Apprentice host took to Twitter and wrote: "I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps." Alongside his caption, he shared a picture of sunglasses and handbags on sale on what appears to be a beachfront.

His tweet led to many taking to social media and calling out the entrepreneur for his ignorance.

Despite this, the businessman defended his tweet and asked people what was wrong with it. In response to one person who called the tweet ‘terrible’, he replied: ‘Why?’

The tweet has since been removed, with Mr Sugar writing: ‘Just been reading the reaction to my funny tweet about the guy on the beach in Marbella.

‘Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I cant see that I think it’s funny. But I will pull it down if you insist.

Senegal got Africa’s first win of the World Cup with a 2-1 victory over Poland in Moscow yesterday, putting them joint top of Group H alongside Japan.

Update
Sugar has now apologised for sharing the tweet. He wrote: "I misjudged me earlier tweet. It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry."

The BBC press office also commented on the incident.

"Lord Sugar has acknowledged this was a seriously misjudged tweet, and he’s in no doubt about our view on this. It’s right he’s apologised unreservedly," the BBC press office wrote on Twitter.

UPDATE: Rapper Lethal B also called out Sugar's actions on Twitter. He wrote: "Mr @Lord_Sugar with all due respect, this is disgraceful. It’s probably funny in your circles. But this is not banter, it’s racist. Big man like you, u should know better (*Headie one voice)

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