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Afrocenchix win big at WeWork Awards

WINNERS: Rachael Corson, left, Jocelyn Mate, far right, pictured with judge actor Ashton Kutcher

THE FOUNDERS of Afrocenchix, a company that blends natural and organic ingredients to create ethically sourced, environmentally friendly and effective hair-care products for people with afro and curly hair.

Corson, who is due to give birth any minute, successfully pitched Afrocenchix on-stage to a panel of esteemed judges - including Ashton Kutcher, Hollywood actor and entrepreneur; Vanessa Kingori, Vogue publishing director; Michelle Kennedy, app entrepreneur; and Jonas Templestein, co-founder of Monzo.

She said: “We’re ecstatic to have won….We’re super grateful to be able to scale our manufacturing to meet the demand we haven’t been able to supply. We’re also excited to grow our team and create more jobs in STEM.”

Founders Corson and Mate were awarded top prize of $360,000 so that they could expand their business.

The Creator Awards is a global initiative that has been established by WeWork to recognise and reward creators from all over the world. A purpose-led event, the Creator Awards furnishes individuals, start-ups, nonprofits and established businesses with the extra funding they need to take their ideas to the next stage.


ELATED: Corson and Mate celebrate their win

Eugen Miropolski, managing director of WeWork, Europe, Pacific and China, said: “Since its inaugural year, the Creator Awards hosted more than 35,000 people, created more than 500 jobs, and given away millions in funding to award winners.

“Last night, the awards returned to London where the inspiring finalists and winners demonstrated how the UK and Ireland lead the way in providing opportunities for innovative businesses to grow, entrepreneurs to flourish and individuals to create impact in their communities.”

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