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$72 million dollar girl! Fenty Beauty rakes in the cash

MOGUL: Rihanna

RIHANNA'S BEAUTY line has become a huge success since its launch, raking in '$72 million in media value in one month,' according to Women's Wear Daily.

Fenty Beauty, a cosmetic brand which features a record breaking 40 foundation shades, alongside highlight and contour sticks, lip glosses and highlighters, gained millions in free advertising since it's September launch.

The brand's 'Media value' includes the amount of money the brand's earned from free advertising from social media exposure and press, according to a report from Newsweek.

Fenty Beauty debuted September 9 and became instantly beloved by fans and beauty gurus alike.

On October 13, the brand from the Bajan star revealed even more make-up as they debuted their holiday galaxy collection with retailer Sephora.

Around the time of the line's launch, the songstress spoke to Teen Vogue about the collection.

She said: "There are endless possibilities coming. You just have to wait and see."

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