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‘Simon Cowell of grime scene’ to join Apple Music?

NEW ROLE: Jamal Edwards MBE

SB.TV FOUNDER Jamal Edwards is believed to be the latest name to join Apple Music.

Dubbed the 'Simon Cowell of grime music', the 24-year-old founded SB.TV, named after his rapping moniker Smokey Barz, in 2006 as a platform to push the UK genre.

The self-made millionaire’s online channel, which also hosts lifestyle interviews and event coverage, now boasts over 150 million YouTube hits and over 215,000 channel subscribers.

Edwards was also honoured by the Queen in March for his services to music.

When asked about the possibility a move to Apple’s new music streaming service, he told Business Insider he had "no comment", saying that he has signed a "strict NDA".

It is not clear who the NDA was with.

Earlier this month, Julie Adenuga, the sister of UK rappers Skepta and JME was revealed as one of the names to front the company’s hugely anticipated Beats 1 radio station.

Adenuga joins former BBC radio DJ Zane Lowe alongside other famous DJs from Los Angeles, New York and London such as Ebro Darden on the company’s new 24-hour global radio station.

“Dear Everyone!! THANK YOU!! Been smiling all day! Thank you all for the positive energy & messages. Can't wait to be back on air! ‪#Beats1,” she wrote on Twitter after Apple CEO Tim Cook unveiled the company’s new music streaming service, Apple Music, at WWDC on June 8.

Beats 1 will be broadcast live in over 100 countries and headlined by Lowe, who quit the UK in February to take up the role.

Apple Music, an all-in-one app for discovering, listening to and sharing music is set to rival Spotify and Jay Z’s new venture, Tidal.

Speaking more generally about Apple Music, Edwards said: "I don’t know what to think about it. I think it’s exciting and I’m excited to see what they do. Apple’s a beast man. I’m just intrigued to see what happens in the next couple of weeks."

Edwards is known for revolutionising the UK music scene and discovering some of the biggest talent.

Speaking to The Voice last year, Edwards said: "With so much negativity around us it's hard sometimes to stay positive and fight for your dreams. When I started my YouTube channel I was working at Topman, I worked there for four years investing in myself. The world won't help you, I learnt that early, you have to help yourself, you have to invest [in] yourself to better your life."

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